Thursday, 29 September 2011

Narrative Videos, Performance Videos, Concept videos.

Jessie J - Who's Laughing Now

The video of Jessie J - Who's Laughing Now is a Narrative Video which means that it tells a story about the singer.  In this music video she is telling a story about when she was young at school and getting bullied.  At the start of the video and young Jessie is walking through the corridor at school and a group of girls laughing and pointing at Jessie. This suggests that the girls are talking about Jessie and teasing her. Jessie's reaction to this shows that she is feeling uncomfortable about this girls looking and pointing at her. This is shown by Jessie looking at the girls and putting her head down and walking on.  Throughout the video Jessie J is getting bullied in the class room with the girls calling her name and pulling her hair and chair. Towards the end Jessie J stands up to the bullies and fights back. The story of the video is saying about how Jessie has become successful and is saying to the bullies look at me, look who's laughing now.

Cher Lloyd - Swagger Jagger


The video for Swagger Jagger by Cher Lloyd is a performance type video which shows different groups of people dancing to the camera doing their own thing. The video starts of with Cher Lloyd walking down the street with a stereo and listening to music through headphones. 


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